Head of Content

<h3 style="text-align: center;"><strong>Remote | Full-time</strong></h3> <p style="text-align: left;">Born in the Basque Country and built for the world, ZenRows is one of the fastest-growing data infrastructure startups in Europe. We work 100% remotely and hire the best people regardless of where they are.</p> <p style="text-align: left;">Founded in 2021, we started as a scraping API for developers. In 2026, we are evolving into something bigger: <strong>the data collection infrastructure layer for the AI era</strong>. Thousands of companies across e-commerce, finance, real estate, and AI rely on ZenRows to power their data pipelines. Now, we're building for the next generation of users: workflow builders, AI engineers, and business teams who don't write code but need data to flow reliably through their systems.</p> <p style="text-align: left;">We're looking for a <strong>Head of Content </strong>to own how ZenRows is discovered, understood, and trusted across LLMs, developer communities, integration ecosystems, and the open web.</p> <h3 style="text-align: center;">&nbsp;</h3> <h3><strong>The Role</strong></h3> <p>This is not a content volume role. It's a <strong>content positioning role.</strong></p> <p>The way developers and technical teams discover tools has fundamentally changed. Google search is no longer the only, or even the primary surface. Developers ask ChatGPT. Business users ask Gemini. AI engineers search Perplexity. Workflows are built inside Clay, n8n, and Make, where discovery happens through directories, templates, and community recommendations.</p> <p>Your job is to make ZenRows the trusted, cited, recommended answer across all of these surfaces, not just in Google's top 10.</p> <p>You'll work closely with Product, Sales, and the GTM Engineer to ensure content is a genuine growth engine, not a support function.</p> <h3>&nbsp;</h3> <h3><strong>What You'll Own</strong></h3> <h4>&nbsp;</h4> <h4><strong>🔍 AEO, GEO &amp; Discoverability Strategy</strong></h4> <p>This is the core of the role.</p> <ul> <li>Own ZenRows' <strong>Answer Engine Optimization (AEO)</strong> and <strong>Generative Engine Optimization (GEO)</strong> strategy: ensuring we are the cited, recommended answer when developers and AI engineers ask about web scraping, data collection, workflow automation, and data pipelines</li> <li>Understand how LLMs (ChatGPT, Gemini, Claude, Perplexity) surface and prioritize content, and build a strategy around it</li> <li>Develop structured, citation-friendly content formats: comparison pages, definitional guides, integration explainers, and technical FAQs that earn LLM citations</li> <li>Own competitive intelligence: track how competitors are being cited, recommended, and positioned in AI search</li> </ul> <h4>&nbsp;</h4> <h4><strong>📊 SEO Strategy &amp; Content Operations</strong></h4> <ul> <li>Own ZenRows' <strong>organic search strategy end-to-end</strong>: keyword research, topic prioritization, content gap analysis, and competitive benchmarking, with a clear view of where SEO still drives meaningful pipeline and where it doesn't</li> <li>Lead <strong>content operations</strong>: manage the editorial calendar, maintain publishing velocity, and ensure quality standards across in-house writers, freelancers, and external agencies</li> <li>Manage, and develop a team of <strong>technical writers and editors</strong>, setting clear briefs, review processes, and feedback loops that raise the floor on content quality…