Paid Search Specialist (Google Ads | B2B Lead Generation)
The Global Talent Co.You'll be redirected to the original listing.
Description
Role Overview
We're looking for a hands-on Paid Search Specialist who thrives on building and optimizing Google Ads campaigns that generate high-quality B2B leads across international markets. You'll play a key role in scaling our global candidate acquisition engine by owning high-intent Google Search campaigns while collaborating closely with our Creative and Growth teams to continuously improve performance.
What You Will Do
Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn. Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition.
Why It Might Be a Fit
To be successful in this role, you'll have proven hands-on experience running Google Ads (Paid Search) campaigns for B2B businesses across multiple international markets. You'll analyze campaign performance and transform data into actionable recommendations that improve acquisition efficiency.
Requirements
- 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns
- Proven experience running B2B paid media campaigns with a strong focus on lead generation and performance marketing
- Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences
- Strong understanding of keyword research, search intent, match types, bidding strategies, and conversion optimization
- Proven success improving campaign performance while reducing CPL, CPA, and acquisition costs
- Experience managing Google Ads campaigns end-to-end, from campaign setup through optimization and reporting
- Experience with Meta Ads and/or LinkedIn Ads
- Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools
- Comfortable managing and scaling paid advertising budgets across multiple channels
- Experience collaborating with Creative teams to develop high-converting advertising assets
- Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads
- Highly autonomous, organized, and comfortable working in a remote-first environment
Benefits
- Competitive salaries
- Long-term career opportunities
- Chance to work with some of the most innovative companies across Europe and the United States
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