Brand & Communications Specialist

Join New Era Technology, where People First is at the heart of everything we do. With a global team of over 3,000 professionals, we’re committed to creating a workplace where everyone feels valued, empowered, and inspired to grow. Our mission is to securely connect people, places, and information with end-to-end technology solutions at scale.

At New Era, you’ll join a team-oriented culture that prioritizes your personal and professional development. Work alongside industry-certified experts, access continuous training, and enjoy competitive benefits. Guided by our core attributes — putting people first, embracing continuous learning, and thriving through collaboration and inclusion — we nurture our people to deliver exceptional customer service.

If you want to make an impact in a supportive, growth-oriented environment, New Era is the place for you. Apply today and help us shape the future of work—together

Brand & Communications Specialist position with New Era Technology offers you the following:

• Full Benefits
• Medical
• Dental
• Vision
• 401K match
• 7 company holidays + generous PTO

\*\*\* At this time, we are unable to offer visa sponsorship for this position. Candidates must be authorized to work in the United States without the need for sponsorship now or in the future.

The Brand & Communications Specialist is responsible for executing internal and external communication initiatives to increase market presence. This role partners closely with marketing, sales, and leadership teams to deliver clear, consistent, and engaging communications that support business priorities, drive alignment, and strengthen organizational effectiveness. This position plays a key role in developing content, coordinating communication efforts, and supporting leadership messaging across multiple channels.

PRIMARY DUTIES:

• Support the execution of internal communication initiatives across channels such as newsletters, SharePoint updates, and town hall materials.
• Partner with leadership to support the development and delivery of key messages aligned to business priorities and initiatives.
• Ensure messaging is clearly cascaded across teams and functions to drive alignment and understanding.
• Develop high-impact external content, including executive thought leadership pieces, SEO/AEO-driven blogs, social media campaigns, compelling case studies, email communications, and demand-generating web content.
• Collaborate with marketing, subject matter experts, and sales teams to fuel multi-channel brand campaigns with high-performing creative assets.
• Own the organic social media strategy, building an authentic, highly engaged community across key professional networks (e.g., LinkedIn) and translating technical concepts into human, shareable stories.
• Drive external media strategy, coordinating proactive PR initiatives, drafting compelling press releases, and managing ongoing media and journalist relationships.
• Assist in managing timelines, reviews, and approvals for external communication deliverables.
• Maintain and manage a centralized communication calendar to ensure visibility and alignment across internal and external initiatives.
• Coordinate with cross-functional subject matter experts (SMEs) to gather inputs, interview clients, and seamlessly execute brand-building projects on time.
• Track, analyze, and report on brand performance metrics, focusing heavily on leading indicators such as Share of Search (SoS), organic impressions, website traffic trends, and social audience growth.
• Gather feedback from stakeholders and identify opportunities to improve communication approaches, formats, and…