Consumer Product Lead

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role…

We’re looking for a Consumer Product Lead (Merchandise / Online Store Lead) to grow Duolingo’s online store in Japan and build it into a meaningful part of how fans experience our brand. This role is a backfill for the previous head of merch and will focus primarily on the Duolingo Store, while also helping shape pop-ups and potential retail store opportunities. You’ll lead merchandising and ecommerce for Japan, with a high bar for quality, localization, and brand fit, while helping Duolingo show up in the real world in ways that feel uniquely delightful and culturally resonant.

Japan is one of Duolingo’s most important brand and IP markets, and this role has a real opportunity to build something from the ground up, with the potential for successful playbooks, formats, and learnings from Japan to inform how we scale merchandising globally over time.

This role reports to the Director of Country Marketing, Japan & Korea.

🧠  You will…

• Own the P&L and day-to-day operations of Duolingo’s online store in Japan, including assortment, site performance, supply chain, and fulfillment, with a high bar for efficiency and quality
• Own the store as a startup within Japan’s marketing org, growing it with an eye toward revenue, ROI, and commercial performance across traffic, conversion, AOV, repeat purchase, and sell-through
• Lead product planning, design direction, and production, from concept through launch, in partnership with Brand, Design, Social, and Operations
• Identify, select, and manage external partners (vendors, manufacturers, agencies) and own those stakeholder relationships end-to-end
• Build the Duolingo Store into an efficient, on-brand marketing channel that deepens fan engagement through product drops, storytelling, and localized execution
• Develop and execute pop-up experiences and help explore future retail store opportunities that bring Duolingo to life in Japan
• Build and test merchandising concepts, product drops, and launch formats in Japan first, with the goal of scaling the most successful ones globally over time
• Work closely with the broader marketing team to connect store moments with campaigns, community buzz, and brand storytelling

✅  You have…

• 7+ years in e-commerce, merchandising, or consumer products leadership for a consumer-facing brand
• Experience building a merchandising or e-commerce function from 0 to 1, with hands-on ownership of a P&L and platforms such as Shopify
• An ability to think outside the box on merchandising and branding, balancing commercial performance with strong brand fit
• Experience leading cross-functional work across creative, marketing, operations, and external partners, with excellent execution skills in fast-moving environments
• Business-level English and Japanese, with strong communication skills across local and global teams

⭐  Exceptional candidates will have…

• Experience launching or operating pop-ups, experiential retail, or store-based brand activations
• Experience scaling a merchandising or ecommerce funct…