Director, Audience & Ad Solutions GTM

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

Life360 is building the family ads platform, and the Ads Operating Group is where that business gets built. We are a combined org spanning Ads Sales & Marketing and Ads R&D, with a mandate to grow a high-value, privacy-safe ads business at the intersection of location intelligence and family life. The team moves fast, operates with a builder’s mindset, and is creating infrastructure, partnerships, and revenue that didn’t exist before. This role sits at the center of that build, connecting what we make to how we win in market.

About the Job

This is the connective tissue between Life360’s Ads Product and the market. You will define how new ad products reach buyers, build the solutions that give sellers something worth selling, and bring the voice of the advertiser back into the room where the roadmap gets shaped. The ads business is early and the opportunity is wide open. This role is for someone who wants to build from the front. Success in year one means turning early advertiser interest into a repeatable set of sellable, outcomes-based solutions that are driving measurably bigger deals and budgets from brand-direct advertisers.

The US-based salary range for this position is $156,000 to $231,000. We take into consideration an individual’s background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Own End-to-End Product GTM Strategy and Execution. Define and drive the full go-to-market motion for Life360 Ads products, from pre-launch readiness through field activation and adoption. That means building the GTM plan, setting the launch calendar, coordinating cross-functional go/no-go readiness across Product, Marketing, Sales, and Legal, and making sure every new product or solution hits the market with a crisp narrative, trained sellers, and the tools they need to win from day one.
• Influence the Ads Product Roadmap. Par…