Director Channel Demand & Digital

At Promethean…

We’re on a mission to transform the way people learn and collaborate around the world. For over 25 years, we’ve been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.

Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.

As a member of #TeamPromethean, you’ll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you’re passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.

The Head of Channel Demand and Digital is responsible for designing and executing a unified, partner-led demand generation strategy that drives pipeline growth, accelerates revenue through the channel, and amplifies the company’s go-to-market effectiveness.

This role brings together channel marketing, campaign leadership and digital marketing into a single function, owning the full lifecycle of demand creation through partners, from strategy and segmentation to execution, optimization, and measurable pipeline impact. This includes ownership of MDF strategy and investment governance to ensure partner marketing spend is directly tied to measurable pipeline and revenue outcomes. This role prioritizes strategic demand creation and pipeline impact over tactical execution, with a strong emphasis on scaling partner-driven growth through disciplined investment and campaign excellence

You will act as a force multiplier across the partner ecosystem, ensuring campaigns are scalable, repeatable, data-driven, and tightly aligned with sales and partner priorities.  This role exists to turn our partner ecosystem into a true demand engine—scaling pipeline creation, improving conversion, and amplifying our go-to-market impact through coordinated, data-driven campaigns.

Responsibilities:

Channel Demand Strategy & Planning

• Define and execute a global channel demand generation strategy aligned to revenue targets.
• Develop tiered partner marketing frameworks based on partner type, maturity, and growth potential.
• Identify priority segments, industries, and use cases to focus demand efforts.
• Establish clear annual and quarterly demand plans with pipeline targets tied to partner contribution.

Integrated Campaign Leadership

• Own the development of integrated, multi-channel campaigns designed for partner execution and co-marketing.
• Translate corporate messaging into partner-ready programs that drive engagement and conversion.
• Build scalable campaign “kits” (content, messaging, assets, plays) for partner adoption.
• Ensure campaigns are aligned across digital, field, events, and partner-led activities.
• Oversee campaign execution engine, ensuring timelines, quality, and scalability.
• Introduce marketing automation, segmentation, and personalization best practices.
• Standardize campaign processes, workflows, and metrics across regions and partners.

Partner Activation & Enablement

• Drive adoption of marketing programs across p…