Director, Lifecycle Marketing

About the role

As Going’s Director, Lifecycle Marketing, you will own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback. You will set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. This is a semi-technical leadership role: you’ll be the senior owner of our Braze CRM and the go-to partner for Product, Engineering, and Data & Insights, while pushing the program toward AI-enhanced efficiency and automation at scale.

Why we’re hiring for this role now: As the world’s favorite cheap flight alert platform, we’re constantly looking for ways to improve our members’ experience. By hiring a Director, Lifecycle Marketing we will significantly improve our members’ experience from the moment they sign up and throughout their years of membership. You will report to the VP, Marketing.

In the short term, you will

• Develop a deep understanding of Going’s Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results.

• Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling.

• Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership.

• Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities).

• Publish a prioritized lifecycle roadmap and experimentation plan.

In the long term, you will

• Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website, and new-to-market product value.

• Own performance and reporting end-to-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results.

• Apply AI to all relevant automated journeys to increase program performance and team efficiency.

• Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects.

• Hire, mentor, and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture.

What you know

Required:

• 8+ years in lifecycle/CRM/retention marketing for B2C brands (ideally a consumer app or subscription business), with 3+ years leading and developing people.

• Proven ownership of an end-to-end lifecycle program across multiple channels (email, push, in-app, web), including calendar ownership and program governance.

• Deep, hands-on expertise in Braze (or a comparable enterprise CRM) — Canvas, segmentation, behavioral triggers, and personalization/Liquid logic.

• Strong analytical skills: cohort analysis, LTV modeling, A/B testing, and retention/funnel reporting. Comfortable building and socializing dashboards. SQL experience or willingness to learn.

• Hands-on experience applying AI to lifecycle marketing — e.g., AI-driven personalization, send-time optimization, predictive segmentation, dynamic content, and automation — with the judgment to evaluate AI outputs against brand and quality standards and awareness of data privacy/governance.

• Track record of partnerin…