eCommerce Manager - Demand Capture - Remote

Through proprietary software and AI, along with a focus on customer delight, Sleek makes the back-office easy for micro SMEs.

We give Entrepreneurs time back to focus on what they love doing - growing their business and being with customers. With a surging number of Entrepreneurs globally, we are innovating in a highly lucrative space.

We operate across 3 business segments:

1. Corporate Secretary: Automating the company incorporation, secretarial, filing, Nominee Director, mailroom and immigration processes via custom online robots and SleekSign.  We are the market leaders in Singapore with ~5% market share of all new business incorporations
2. Accounting & Bookkeeping: Redefining what it means to do Accounting, Bookkeeping, Tax and Payroll thanks to our proprietary SleekBooks ledger, AI tools and exceptional customer service
3. FinTech payments: Overcoming a key challenge for Entrepreneurs by offering digital banking services to new businesses

Sleek launched in 2017 and now has around 15,000 customers across our offices in Singapore, Hong Kong, Australia and the UK.  We have around 500 staff with an intact startup mindset. We have recently raised Series B financing off the back of >70% compound annual growth in Revenue over the last 5 years.  Sleek has been recognised by The Financial Times, The Straits Times, Forbes and LinkedIn as one of the fastest growing companies in Asia. Backed by world-class investors, we are on track to be one of the few cash flow positive, tech-enabled unicorns based out of Asia Pacific.

At Sleek, we believe AI is transforming content marketing, but human insight and strategic thinking are what drive lasting impact.

Mission:

Own the UI/UX, conversion, and engagement performance of Sleek’s websites, turning site visitors into funnel entrants through continuous optimisation, experimentation, and AI-driven user experiences. Over time, own the full visitor-to-funnel-start conversion rate across all markets..

Outcomes:

• Outcome 1 (1–6 Months): Improve Funnel Entry Conversion.

• Improve visitor-to-funnel-start conversion rate across all Sleek websites

• Optimise landing pages, CTAs, and funnel entry messaging

• Align traffic intent with landing experience

• Outcome 2 (1–6 Months): Drive Lead Generation on Paid Channels.

  • Improve lead generation rate on top paid landing pages
  • Run A/B tests on page structure, copy, and layout
  • Collaborate with paid marketing to ensure intent alignment

• Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences.

  • Launch an AI-driven advisor for service and price discovery
  • Optimise site for LLM-driven discovery and emerging AI browsing (GEO/Web MCP)
  • Use AI tools to improve workflows and funnel efficiency

• Outcome 4 (12+ Months): Step Up into Full Funnel Ownership.

  • Develop deep understanding of funnel economics and user behaviour
  • Influence pricing, packaging, and monetisation decisions
  • Progressively own end-to-end funnel performance for a market

Must-Have Experience:

• 4 to 7 years in eCommerce, CRO, Digital Product, or UX-focused growth roles — this is not a content, SEO, or paid media role
• Builds with AI, not just uses it — has personally designed or deployed AI-powered workflows, automations, or agents to solve business problems; treats AI as a systems-building capability, not a copy or ideation aid
• Hands-on experience improving website UI/UX, designing page components, and rewrit…