Email + SMS Marketing Strategist

Remote · Reports to Founder/CEO + Marketing Lead

About Bebonia

Bebonia is the #1-rated curly hair extensions brand — voted best by InStyle, Byrdie, Allure, Glamour, Brides, and NaturallyCurly. Founded in 2017 by Soleil, a Dominican woman who built the product she couldn’t find, Bebonia has served 75,000+ customers and is run by a small, close-knit team of curly-haired women.

We believe curly hair should be enhanced, not erased. Every product we make, every email we send, and every campaign we create is grounded in that belief.
 

The Role

We’re looking for a strategic, creative, and detail-oriented Email + SMS Marketing Strategist to lead Bebonia’s owned marketing program across campaigns, flows, segmentation, testing, and optimization.

This role is more than writing and sending emails. We’re looking for someone who can think like a marketer, understand our customer journey, identify revenue opportunities, and translate insights into campaigns that feel personal, premium, and deeply curl-literate.

You’ll work closely with our marketing lead and marketing team to shape the email + SMS calendar, strengthen lifecycle flows, improve customer retention, and ensure every touchpoint reflects the Bebonia brand. You should be equally comfortable zooming out to build strategy and zooming in to write, design, test, and execute.
 

What You’ll Do

Email + SMS Strategy

Own Bebonia’s email + SMS strategy across campaigns, flows, segmentation, and testing

Build and manage the email calendar with a balance of brand storytelling, education, product discovery, launches, promotions, and retention moments

Identify opportunities to improve customer engagement, repeat purchase, conversion, and lifetime value

Use performance data, customer behavior, and business priorities to recommend what we send, who we send it to, and why

Develop thoughtful audience segments based on lifecycle stage, purchase behavior, curl needs, product interest, and engagement

Partner with the marketing lead and extended marketing team to turn product priorities,

brand moments, and customer insights into strategic campaign concepts
 

Lifecycle + Retention Marketing

Maintain, optimize, and expand Bebonia’s core Klaviyo flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP, and replenishment-style journeys

Audit flow performance regularly and recommend improvements to copy, creative, timing, segmentation, and offers

Create customer journeys that educate, build trust, reduce purchase hesitation, and encourage repeat purchases

Help strengthen retention strategy by identifying opportunities for cross-sell, upsell, review generation, loyalty, and post-purchase education.
 

Campaign Execution

Plan, write, design, and deploy email + SMS campaigns in Klaviyo

Write copy that matches the Bebonia voice — warm, expert, curl-literate, personal, and never corporate

Design polished, on-brand emails that feel premium, clear, and conversion-minded

Translate campaign strategy into strong subject lines, preview text, headlines, content blocks, CTAs, and visual direction

Collaborate with the social and marketing team on campaign rollouts, seasonal moments, product pushes, and launches

Maintain brand consistency across every email, SMS, and supporting visual touchpoint
 

Testing, Reporting + Optimization

A/B test subject lines, content angles, offers, send timing, CTAs, design layouts, and segmentation strategies

Monitor email + SMS performance, including revenue, conversion rate, click rate, open rate, deliverability, list growth, unsubscribe rate, and flow performance

Bring clea…