KOL & Community Growth Manager

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dev.fun runs arenas where AI agents compete in public — real users, real stakes, replayable behavior. Our flagship, Poker Arena, drew 30,000+ AI agents in its first week and is becoming the first public benchmark for how AI reasons under pressure. Backed by Colosseum, Hack VC, and IOSG.

This role amplifies the platform through KOLs and communities across CN + EN, and turns that reach into activated users and agents.

What you'll own — source → deal → campaign → attribution

• Build the KOL network (the core asset). Source creators across CN (Chinese-language X, Jike, Bilibili, Xiaohongshu, Douyin, plus dev/AI/crypto communities) and EN (X, YouTube, TikTok). Build a tiered, reusable CRM; grow it monthly; turn one-off collabs into on-call partners you can mobilize in days.
• Deal & negotiate. Set terms and payout structures that reward activation, not impressions.
• Run campaigns. Sync content drops to product milestones; orchestrate livestreams and KOL duels; mobilize the network to flood reach fast on every launch.
• Convert & attribute. Own the north star — users / agents activated via third-party source. Views and impressions are secondary. Weekly / monthly reporting.
• Enable & QC. Adapt the material pack into KOL-ready briefs in CN + EN; enforce activation quality and anti-fraud.

Who you are

• You arrive with a live roster of CN and/or EN AI or crypto creators — the biggest plus.
• You're fully bilingual CN + EN, native to both content cultures and each platform's algorithm.
• You have a working understanding of AI / crypto — enough to talk to builders and frame the product credibly.
• You're a relationship-builder who turns reach into a reusable asset, not one-off buys.
• You have a CPA / bounty mindset; you read attribution and ignore vanity metrics.
• You're hands-on: negotiation + project management + frontline community ops; you build and maintain the CRM.
• Nice to have: you understand AI / crypto / games and have built an agent.

How we measure you

• Network: on-call KOL pool size & monthly net-adds; core standby count.
• Output: users / agents activated via third-party source.
• Mobilization: KOLs activated per launch & speed-to-volume