Marketing Lead

Immutable

Remote Full-time Worldwide Software Development

web3 crypto

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Description

A bit about us:

Immutable is a global technology company, powering the world of NFTs on Ethereum. We are on a mission to be the number one ecosystem for NFTs which empowers and rewards users. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.

Currently, the Immutable Group consists of the Immutable Platform, the preferred developer platform for building scaling web3 games on Ethereum, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.

It is our ambition to make digital worlds real; we have incredible global growth plans as we strive to become the number one ecosystem for NFTs.

Come and join us as we pioneer in this space!

A bit about the role:

We are looking for a talented Marketing Lead, to own the marketing and launch of the most anticipated mobile RPG in web: Guild of Guardians (GoG). GoG is Immutable's most anticipated Web3 mobile game with over 1M pre-registrations! This is an opportunity to evolve the global perception of the GOG brand and be a pioneer in crossing the chasm into a mainstream audience.

You will be a senior strategic partner to the business, working closely with product, creative, production, community, and channels to lead the GTM strategy for GOG. Ideally, you're a passionate leader and a do-er, and you will be able to prioritise the most effective marketing strategy to make GoG a world-class Web3 game.

You will have the opportunity to:

Develop, update and share a competitive analysis of competing mobile ARPGs, and NFT games in the industry
Define the positioning and competitive advantage of the game and share across channels and community owners
Create campaign briefs, develop go-to-market plans and define the player journey to guide global campaign execution and meet the strategic needs of Guild of Guardians marketing beats throughout the year
Onboard a segment of mainstream gamers into the Immutable's ecosystem
Manage the campaigns and initiative budgets in partnership with production teams and vendors to deliver projects on time and within budget

We would love you to have:

4+ years experience in brand marketing and product marketing or agency equivalent role
Demonstrated success in launching successful brand and product marketing campaigns/initiatives
Experience in gaming marketing OR experience with NFT/blockchain marketing
A strong track record of collaboration and working across cross-functional teams
Extensive knowledge of mobile gaming and web3 landscape
Strong research and analytical skills to analyse the success of marketing campaigns (including advertising), develop competitor and consumer insights analysis

Some extra skills that would be awesome:

Experience with NFT/blockchain gaming, mobile games a bonus
A demonstrated involvement in existing crypto project(s)

A bit about the team:

Guild of Guardians (GOG) is a multiplayer, fantasy, action, mobile RPG where you would build dream teams of Guardians to conquer and complete dungeons to earn epic rewards. You can buy, sell, and trade "Guardians" to create the strongest team possible to take down dungeons and compete with your guild to play and earn! Utilising blockchain technology via NFTs on our Immutable X platform via Etheruem we allow you to have full digital ownership of your in-game assets.

We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:

Attracting the best global talent:

💸We commit to paying globally competitive salaries and contributions we share our products' s…