Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
A day in the life:
The Paid Account Manager is responsible for owning the execution, performance, and growth of their marketing service within their book of business. The Paid Account Manager can effectively work under pressure and navigate probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Account Manager has an understanding of cross channel strategy and how their service impacts the broader media mix. They are oriented towards the clients’ business success, tying their efforts to the greater business goals, and are able to communicate effectively with Executives. They are responsible for owning reporting, optimizations, client communication, and execution of all aspects of campaign creation and management, sometimes with the support of a Specialist. Acting as the main point of contact on cross-channel digital marketing campaigns, leading weekly and monthly reporting calls, and taking ownership of project management for other channels within their accounts to ensure all deliverables are completed correctly and on time. The Account Manager is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.
Key Responsibilities:
- Manage paid campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
- Act as the main point of contact on cross-channel digital marketing campaigns
- Manage & direct internal client teams, giving feedback & helping to problem solve
- Lead weekly and monthly reporting calls
- Evaluate and educate the client on service expansion opportunities
- Ensure that all channels are as integrated as possible by facilitating cross-channel collaboration
- Consistently manage the progress and delivery of account deliverables through Slack, Asana, …