Paid Media Manager

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview

We’re seeking a highly strategic, performance-driven Paid Media Manager to lead paid acquisition strategy across four brands within the VPS ecosystem. This role owns paid media strategy, performance, and optimization across approximately $22 million in annual digital revenue and $3.4 million in annual paid media investment, ensuring every marketing dollar contributes to profitable, sustainable growth.

This is not a campaign management role. We’re looking for a performance marketer who has successfully rebuilt underperforming paid media programs, understands the mechanics behind Google Ads performance, and knows how to balance short-term revenue goals with long-term acquisition efficiency.

The ideal candidate is an expert in full-funnel paid media strategy, understanding when to invest in top-of-funnel demand generation versus bottom-of-funnel conversion campaigns and how attribution models should evolve accordingly. They recognize that Google, Microsoft Ads, Meta, SEO, CRO, Lifecycle Marketing, and Analytics work together as a single acquisition ecosystem and make investment decisions based on overall business impact—not channel-specific metrics.

Success in this role requires strategic thinking, analytical rigor, and operational excellence. This individual will diagnose performance issues, identify growth opportunities, communicate clear executive-level recommendations, and partner cross-functionally to maximize customer acquisition, marketing efficiency, and revenue growth.

What You’ll Do

Paid Acquisition Strategy & Business Performance

• Develop and execute paid acquisition strategies that drive revenue growth, customer acquisition, and long-term business objectives across four VPS brands.

• Lead the turnaround and continuous optimization of paid media programs, improving efficiency, scalability, and commercial performance.

• Make strategic investment decisions across brands, campaigns, audiences, and channels to maximize incremental revenue and return on marketing investment.

Search Engine Marketing Leadership

• Own Google Ads strategy and performance, leading campaign architecture, optimization, and continuous improvement across Search, Performance Max, Demand Gen, Shopping, and other campaign types.

• Diagnose performance issues using platform data, customer behavior, competitive insights, and attribution, translating analysis into measurable business results.

• Develop search strategies that balance brand protection, customer acquisition, campaign efficiency, and profitability while maximizing qualified traffic and revenue.

Cross-Channel Performance Optimization

• Develop integrated, full-funnel acquisition strategies across Google Ads, Microsoft Ads, Meta, YouTube, and other paid channels, balancing top-, mid-, and bottom-funnel investments while applying appropriate attribution models.

• Optimize performance across paid search, paid social,…