Senior Demand Generation Manager

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

Learn how the world’s largest brands, including Mars, L’Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.

At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.

About the Opportunity

Senior Demand Generation Manager

Salsify is seeking a Senior Demand Generation Manager to lead pipeline generation efforts for our growing B2B manufacturing and distribution business. This role will be responsible for developing and executing integrated marketing programs that target, engage, and qualify prospective customers across manufacturers and distributors in industrial sectors such as industrial supplies / MRO, electrical, building materials and construction supplies, janitorial and sanitation, safety / PPE, chemical pharmaceuticals, heating, ventilation, air conditioning, and refrigeration (HVACR), and plumbing / pipe, valve, and fitting (PVF).

You will partner closely with Sales, Product Marketing, Customer Marketing, Content Marketing, and Business Development teams to create and optimize campaigns that generate awareness, drive engagement, and convert prospects into qualified opportunities.

This is a highly visible role with significant influence on Salsify’s growth strategy in one of our fastest-growing segments. The ideal candidate combines strategic thinking with hands-on execution, has a passion for data-driven marketing, and thrives in a fast-paced environment where experimentation and innovation are encouraged.

What You’ll Do

• Own demand generation strategy and execution for Salsify’s B2B manufacturing and distribution segment.
• Develop and manage integrated campaigns across digital advertising, webinars, events, content syndication, email marketing, social media, partner marketing, and account-based marketing (ABM).
• As an emerging segment, continuously test and refine the demand mix, doubling down on what converts and retiring what doesn’t to build a repeatable engine.
• Build programs that target key buyer personas within manufacturing and distribution organizations, including ecommerce, marketing, product data, digital transformation, IT, and commercial leaders.
• Partner with Product Marketing to create messaging and campaigns that resonate with industrial manufacturers and distributors.
• Partner with the B2B content strategy and thought leadership leads to turn flagship content such as research reports and executive insights into demand programs (campaigns, nurture, syndication) that convert authority into pipeline.
• Collaborate with Sales and Business Development teams to align marketing efforts with pipeline goals and strategic account priorities.
• Design and execute lead nurturing programs that move prospects through the buyer journey and increase conversion rates.
• Analyze live ca…