Senior Marketing Manager - Full-Time Project

Who We Are

Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK!  As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined  with a start-up feel.  With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

This is a full-time role working 40 hours per week for a 5 month project.

Goodway Group is seeking an experienced contract Senior Marketing Manager to support our Agency Line of Business (LOB) during a planned team transition. This is a high-impact, full-lifecycle marketing role requiring someone who can operate independently, move quickly, and deliver results across demand generation, content, email marketing, product marketing, and sales enablement.

You will serve as the primary marketing point of contact for the Agency LOB, working in close partnership with Agency business leaders and the broader Growth team. This role covers the full maternity leave window of a key team member plus an additional buffer period to ensure continuity and a smooth transition.

What You’ll Do

• Agency LOB Marketing — Full Lifecycle
  • Serve as the dedicated marketing lead for Goodway’s Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals
  • Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB’s key target audiences
  • Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB
• Demand Generation & Campaign Management
  • Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window
  • Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts
  • Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance
  • Track and report on campaign KPIs; iterate based on data
• Email Marketing & Lead Nurturing
  • Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting
  • Build and optimize lead nurturing workflows through marketing automation tools
  • Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway’s tech stack
• Product & Solutions Marketing
  • Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders
  • Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy)
  • Contribute to the content and communications calendar in support of Agency LOB goals
• Sales Enablement
  • Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion
  • Develop sales enablement assets including p…