Senior Media Buyer (Meta Ads Specialist)

Senior Media Buyer (Meta Ads Specialist) – Remote

Meta Ads | Facebook & Instagram Advertising | Performance Marketing | Creative Strategy

Position Type: Full-Time, Remote

Working Hours: U.S. Eastern Time (EST)

Location: Remote

About the Role

At Pavago, one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts.

This is far more than a campaign management role. You’ll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you’ll leverage data, creative testing, and audience insights to drive measurable business growth.

If you’ve successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you.

What You’ll Own

Meta Ads Strategy & Campaign Management

• Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Own campaign performance from planning through scaling.
• Manage multiple client and internal ad accounts simultaneously.
• Oversee monthly advertising budgets ranging from $10K–$250K+.
• Scale profitable campaigns while maintaining efficiency and profitability.

Creative Strategy & Performance Marketing

• Develop high-converting campaign concepts, hooks, and messaging.

• Write compelling ad copy focused on improving:

  • CTR
  • CPL
  • CPA
  • ROAS

• Create detailed creative briefs for designers, editors, and content creators.

• Lead creative strategy across:

  • Static image ads
  • UGC-style videos
  • Video scripts
  • AI-assisted creative workflows

• Continuously test new creative angles and messaging.

Campaign Optimization & Analytics

• Monitor campaign performance daily.

• Analyze:

  • CTR
  • CPC
  • CPL
  • CPA
  • ROAS
  • Frequency
  • Conversion Rates

• Optimize audiences, creatives, offers, placements, and landing pages.

• Identify winning campaigns and scale them strategically.

• Troubleshoot underperforming campaigns using data-driven insights.

Cross-Functional Collaboration

• Partner with creative teams to produce high-performing advertising assets.
• Collaborate with leadership on growth initiatives and campaign priorities.
• Align paid advertising with broader marketing and revenue objectives.
• Stay current with Meta platform updates and advertising best practices.

Requirements

Must-Have Qualifications

Experience

• 3+ years of hands-on experience managing Facebook and Instagram advertising.
• Proven experience managing at least $10,000/month in Meta ad spend.
• Experience managing 5 or more advertising accounts simultaneously.

Core Skills

• Strong expertise with:

  • Meta Ads Manager
  • Facebook Business Suite
  • Meta Pixel
  • Conversion Tracking
  • Attribution Modeling
  • Funnel Optimization

• Excellent analyt…