Senior Performance Marketing Manager

Our Mission:

6sense’s mission is to multiply what matters: growth, retention, and efficiency.  We envision a future where companies, teams and people reach their full potential.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging.  Every 6sensor plays a part in defining the future of our industry-leading technology.  6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.  We want 6sense to be the best chapter of your career.

Senior Performance Marketing Manager

About the Role

We’re looking for a Head of Performance Marketing who thrives at the intersection of data, strategy, and execution—someone who sees paid media as a precision engine for pipeline growth. This is a senior individual contributor role with real ownership: you’ll set the strategy, run the channels, manage the budget, and be directly accountable for pipeline delivery against defined targets.

You’ll own the full paid media portfolio, including SEM, paid social, display, CTV, and emerging channels. You’ll work closely with cross-functional marketing teams to ensure every dollar spent drives measurable impact across the buyer journey. Sitting within the Digital Marketing team and broader Revenue Marketing organization, you’ll represent paid media at the executive level, making the case for investment, communicating performance clearly, and continuously raising the bar on what great looks like.

This is an opportunity to own and scale a high-performing, insight-driven paid media function that fuels company growth.

What You’ll Do

Paid Media Strategy & Execution

• Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms.
• Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand.

Budget Ownership & Performance Optimization

• Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance.
• Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact.
• Oversee both direct spend and third-party vendor investments.

Always-On Campaign Management & Campaign Partnerships

• Run always-on paid media programs that create continuous demand generation.
• Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives.

Audience Targeting, ABM & Retargeting

• Design and execute sophisticated audience targeting strategies.
• Build and optimize account-based marketing programs for priority accounts.
• Develop retargeting programs that support long B2B buying cycles and keep prospects engaged.

Pipeline & MQL Delivery

• Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks.
• Monitor results regularly and proactively identify and address performance gaps.

Channel Diversification & Experimentation

• Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies.
• Continuously evaluate new opportunities to improve performance and expand reach.

Landing Page & Conversion Rate Optimization

• Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences.…