Social Media Marketing Manager

Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels.

If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.

Our Mission

We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.

Your Mission

The Social Media Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals.

This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs.

The role will focus on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation.

Corporate Social Media Management

• Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook.
• Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards.
• Track daily engagement metrics and adjust timing or messaging to optimize performance.

Executive LinkedIn & Thought Leadership

• Monitor the CEO’s LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs.
• Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series.

Digital Campaigns, SEO/AEO & Website Optimization

• Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards.

• Align social media promotion schedules with the Digital Director’s paid media campaigns.

• Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata.

• Degree level educated or equivalent in digital marketing, web design, communications, or a related field.

• 3-5 years of experience in digital marketing.

• Experience working in international organizations preferred.

• Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred.

• Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred).

• Google Analytics and Google Ads Certified.

• Proficiency with SEO tools and keyword research platforms.

• Knowledge of social media advertising platforms.

• Experience with project management tools (JIRA preferred).

• Experience with an ABM platform a plus.

• Proficiency with Microsoft 365 Suite.

• Strong analytic…