Content Marketing Specialist (UK Remote)

Company Description

When you join Turnitin, you’ll be welcomed into a company that is a recognized innovator in global education. For over 25 years, Turnitin has partnered with educators and institutions to develop learning integrity solutions that recognize the enduring value of critical thinking in a rapidly changing world. Over 16,000 academic institutions, publishers, and corporations use our services in more than 185 countries around the world: Turnitin Feedback Studio, Clarity, Originality, Gradescope, ExamSoft, Similarity, and iThenticate. Protecting the value of an authentic education is at the heart of who we are.

Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.

Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.

Job Description

As a Content Marketing Specialist, you will be at the forefront of executing content strategies with a primary focus on campaign-related assets and conversion rate optimization. Your role is pivotal in driving measurable conversion lift through compelling and strategic content creation. This position requires a creative thinker with a strong grasp of digital campaign assets and proven ability to optimize ad and landing page copy.

Responsibilities:

• Conversion-centric copy: Craft persuasive and compelling copy across digital campaign assets, including paid ads, emails, newsletters, and landing pages, to improve conversion rates. Collaborate on A/B testing initiatives to iterate on messaging for optimal performance and be effective at interpreting and incorporating feedback to reflect content performance metrics.
• Campaign content creation: Develop engaging and conversion-focused full-funnel content optimised for campaign personas and conversion goals, with a focus on seamless messaging from ad to landing page
• Research: Conduct in-depth research to ensure content is accurate and relevant. Leading to the creation of long form content, blogs & ebooks
• Customer stories: Manage the end-to-end development and delivery of customer stories. This includes creating project briefs, coordinating with internal stakeholders, working with an external storytelling agency, supporting agency-led interviews and/or conducting customer interviews where appropriate, overseeing content and asset production, and ensuring projects are delivered on time and to brand standards.
• Optimize copy for SEO: Conduct keyword research and apply best practices to content for search engine discoverability.
• Campaign blog content: Support the Senior Content Marketing Specialist in the planning and delivery of the blog programme, including topic ideation, content briefs, and the creation and editing of blog content to support campaign objectives
• Copy editing: Review and edit written content for grammatical accuracy, clarity, and adherence to our brand guidelines.
• Content calendar: Help maintain content calendar and ensure timely publication.
• Project management: Manage multiple deadlines effectively, delivering high-quality copy within specified timeframes.
• Keep up-to-date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas.

Qualifications

Requirements:

• 5+ years of related work experience
• Demonstrated experience in content marketing, with a focus on creating assets that contribute to campaign success.
• Experience in…