Global Campaigns Specialist (UK Remote)

Company Description

When you join Turnitin, you’ll be welcomed into a company that is a recognized innovator in global education. For over 25 years, Turnitin has partnered with educators and institutions to develop learning integrity solutions that recognize the enduring value of critical thinking in a rapidly changing world. Over 16,000 academic institutions, publishers, and corporations use our services in more than 185 countries around the world: Turnitin Feedback Studio, Clarity, Originality, Gradescope, ExamSoft, Similarity, and iThenticate. Protecting the value of an authentic education is at the heart of who we are.

Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.

Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.

Job Description

The Global Campaign Specialist plays an important role in the day-to-day foundational aspects of global campaign planning and execution. In this role, the Global Campaign Specialists supports the Global Campaign team (manager and sr manager)  in the development of global marketing campaigns and works collaboratively across various marketing teams to build and support the processes that facilitate execution.

Responsibilities:

Developing and launching campaigns

• Support the creation of comprehensive campaign plans, including campaign goals, timelines, budgets, and performance metrics.
• Track and monitor campaign progression so appropriate action can be taken if  deadlines or goals are not being met.
• Support the execution of  global marketing campaigns across multiple channels to drive brand awareness, customer acquisition, and revenue growth.
• Lead coordination of localisation efforts across campaigns, working closely with Regional Marketing and Localisation teams to maintain timely delivery of localised assets.
• Creating new Salesforce campaigns and maintaining campaign hierarchies to ensure accurate tracking and reporting structures

Collaborating across the organization

• Provide guidance and support to regional teams in implementing global campaign strategies and best practices.
• Support the optimization of campaign performance by analyzing campaign data, driving A/B tests, and implementing data-driven optimizations.
• Support workflow optimization and facilitate campaign implementation across the marketing department.
• Proactive in identifying and championing the adoption of emerging AI tools to enhance team efficiency and innovation.
• Maintain and optimize project infrastructure, including the organization of internal folder structures and documentation systems, and Asana-based campaign and workflow management.
• Support with internal campaign communications to keep the wider organization informed on campaign activity and milestones.

Being a trusted expert and partner

• Identify opportunities for campaign process improvements and support the implementation of scalable solutions.
• Support the monitoring of campaign progress, analyze KPIs, and provide regular reports and recommendations to stakeholders.

Qualifications

• 5+ years of related work experience.
• Excellent problem-solving, organizational, interpersonal, decision-making, attention to detail, and time management skills.
• Proven experience project managing and supporting the development of high-impact, performance-focused m…