Principal Product Marketing Manager

About Keyfactor

Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world’s largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you’re looking for work that matters and a team that brings out your best, we hope you’ll trust your future with Keyfactor!

Title: Principal Product Marketing Manager

Location: United States or United Kingdom; Remote

Experience: Senior/Principal Level

Job Function: Marketing

Employment Type: Full-Time

Industry: Computer and Network Security

Job Summary

The way enterprises secure the machine identities and cryptography that keep them running is being rewritten in real time. AI agents are proliferating across the enterprise, machine identities now outnumber human ones by orders of magnitude, and post-quantum cryptography is moving from theoretical concern to board-level mandate. Keyfactor sits at the center of this shift as the Trust Control Plane, and we’re looking for a Principal Product Marketing Manager to help define how the market understands it.

Reporting to the Vice President of Product & Customer Marketing, this role operates at the intersection of market intelligence, analyst insights, strategic research, and technical thought leadership. You’ll help shape Keyfactor’s positioning and thought leadership at a pivotal moment for trust infrastructure, while bringing clarity to where the market is headed next. You’ll also lead how Keyfactor markets AI across the platform, and own how emerging products enter the market and take their place in the broader Trust Control Plane narrative.

This is a highly cross-functional role with strong strategic influence across Product, GTM teams, and executive leadership. The role serves as the strategic lead for market intelligence and category narrative, partnering closely with cross-functional teams on messaging, launches, campaigns, and executive thought leadership.

United States based applicants must be legally authorized to work in the United States.

Responsibilities

• Build and run a continuous market and competitive intelligence program across PKI, machine identity, cryptography, and AI security, turning customer, competitor, and analyst insights into recommendations that inform product strategy, positioning, and GTM planning.• Own the product marketing strategy for how Keyfactor secures AI, extending the Trust Control Plane to AI agents and positioning Keyfactor as the foundation enterprises need to deploy autonomous systems with trust.

• Shape and evolve Keyfactor’s platform narrative and category positioning, with a particular focus on machine identity at scale and enterprise readiness for post-quantum cryptography.

• Own the go-to-market strategy for emerging products and new additions to the platform, defining positioning, messaging, and buyer-ready narratives as Keyfactor expands the platform into new areas.

• Develop executive-level thought leadership and original research, including frameworks, benchmark studies, and POV-driven content, that translate complex market shifts into clear business value and strengthen Keyfactor’s authority in trust infrastructure.

• Partner with analyst relations and executive leadership on briefing preparation, strategic POV development, and market positioning.

• Collaborate across Corporate Marketing, Growth Marketing, and Product teams …