Trade Marketing Manager, International Retail (Hybrid Role - London, England)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role:

The Marketing Manager, International Retail is a key role responsible for driving the growth and market share of OLAPLEX within the professional salon and distributor network across our international markets. In partnership with the Senior Director, you will develop comprehensive marketing strategies and programs tailored to the unique needs of professional stylists, salon owners, and distributors in key markets across Europe, Asia and Latin America. The role will own the execution of the marketing strategy for the International Professional channel and requires a deep understanding of the professional beauty industry, strong analytical skills, and the ability to collaborate effectively with cross-functional teams and international partners to drive best-in-class execution and activation.

Strategy Development & Execution:

• Partner with the full International marketing team to identify market opportunities and challenges within the professional channel in key markets
• In partnership with the Senior Director, develop and implement annual international professional channel marketing plans aligned with global brand strategy and regional business objectives.Support the development and execution of professional-channel-focused campaigns, product launches, promotions, and educational initiatives.
• Work closely with international distributors and regional teams to ensure consistent brand messaging and effective deployment of marketing programs

Trade Marketing & Sales Support:

• Create sales tools and presentations to support international professional sales teams and distributors in their sell-in efforts
• Act as the “day to day” marketing liaison with professional distribution partners and retailers
• Develop and manage trade marketing programs (e.g., salon merchandising, in-salon promotions, loyalty programs) to drive product adoption and re-purchase
• Ensure Olaplex is effectively represented at key international professional trade shows, events, and conferences

Performance Analysis & Reporting:

• Monitor and analyze market trends, competitor activities, and sales performance within the international professional channel
• Track and report on the effectiveness of pro-channel marketing activations
• Manage and track the international professional marketing budget - including investments from select distributor partners - to help ensure efficient allocation of resources

Cross-functional Collaboration:

• Support the development and execution of professional education programs, working closely with Olaplex’s global education team and international educators
• Partner closely with Brand and Product Marketing, Social Media and PR teams to ensure integrated campaigns across all touchpoints
• Collaborate with operations and supply chain to help ensure product availability for international professional launches and promotions

About You:

• Bachelor’s degree in Marketing, Business Administration, or a related field
• 5+ years of progressive marketing experience, with at least 3 years specifically in the professional beauty, salon, or hair care indust…