VP Marketing- Americas

Our Story

Launched in 2015, Solde Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Solde Janeirodelivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World’s Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You’ll Do

As the Vice President, Marketing – Americas, you will define and lead the regional marketing vision for one of the world’s fastest-growing prestige beauty brands. Reporting directly to the General Manager, Americas, you will oversee Regional Brand Marketing, Product Marketing, Retail Marketing, Influencer Marketing, Media, and Consumer Engagement, ensuring every initiative strengthens brand equity while accelerating commercial growth across the Americas.

You will serve as a key strategic partner to Global Marketing, translating regional consumer insights into scalable strategies while building integrated omnichannel marketing plans that inspire consumers, strengthen retail partnerships, and drive business performance. This leader will cultivate a high-performing team, champion innovation, and ensure operational excellence across every consumer touchpoint

What You’ll Be Working On

Marketing Vision & Strategy

• Create and communicate the marketing vision for Sol de Janeiro in the Americas, ensuring alignment with the global brand vision, business strategy, and long-term growth objectives.
• Develop a deep understanding of the Americas consumer, competitive landscape, and market dynamics to identify strategic opportunities for growth.
• Partner closely with Global Marketing to provide meaningful regional insights that influence innovation, planning, and global strategy.
• Facilitate knowledge sharing across the organization to strengthen collaboration and drive business performance.

Consumer Insights & Omnichannel Marketing

• Leverage consumer insights, shopper analytics, and market intelligence to develop integrated omnichannel marketing strategies that support commercial and brand objectives.
• Build cohesive marketing plans that maximize every stage of the consumer journey across retail, digital, media, ecommerce, social, experiential, and consumer engagement.
• Ensure unified brand messaging and strategic alignment across all channels while optimizing each channel’s role within the modern marketing ecosystem.
• Continuously evolve marketing strategies to stay ahead of consumer trends, maintain cultural relevance, and increase brand desirability.

Planning, Innovation & Commercial Growth

• Lead the development and execution of annual and long-range regional marketing plans that support financial objectives and sustainable growth.
• Own the Americas marketing calendar, ensuring strategic alignment across product launches, seasonal campaigns, retailer activations, and commercial priorities.
• Develop strategic frameworks for channel planning, assortment architecture, and shopper engagement to maximize business opportunities.
• Challenge existing thinking by driving innovation, encouraging …