Assistant Manager, Social Media

HOURGLASS COSMETICS — Assistant Manager, Social Media(Hybrid Role)

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.

Hourglass Cosmetics is seeking a highly motivated and proactive Social Media Assistant Manager to drive innovative global social media campaigns that deliver best-in-class consumer experience and engagement. We are looking for an experienced and creative individual with a genuine passion for cosmetics, experience executing social media best practices and understanding of the luxury industry.

The Social Media Assistant Manager will focus on creative strategy and content creation for Hourglass social. This role will work across all key social media platforms; Instagram, TikTok, Facebook, YouTube, Pinterest and help to identify and execute content strategies best suited for each. This role will  work with the internal creative team and outside content creators to regularly develop social assets that align with the Hourglass aesthetic and brand guidelines. Success in this role requires a knowledge of the cosmetics social space, excellent social instincts, strong creative skills and ability to work cross-functionally with various parties in a fast-paced environment.

WHAT YOU DO:

• Play a key role in the planning, strategy, and creative execution of Hourglass organic social activity across all platforms (Instagram, TikTok, Facebook)
• Collaborate with all the Social Team members, Brand Marketing and Creative Team in conceptualizing and executing social initiatives generating creative briefs and project managing deliverables
• Support the overall content strategy, by developing quarterly and monthly content plans, messaging and assets to meet marketing and business goals
• Spearhead content creator program, building strategy, selection criteria, briefings and relationship building approach
• Lead ideation for social-first content ideas, working with appropriate teams to manage the development of concepts and see through from inception to successful execution
• Lead social trend and competitor insights, monitoring and researching luxury, creative, and beauty trends to adapt for Hourglass brand and capitalize on in real-time
• Identify partners and content creators to generate social assets for use on Hourglass accounts, managing creators and approvals, generating asset briefs and deliverables
• Monitor content performance metrics to understand effectiveness of strategy and creative, developing regular reports, strategy recommendations, and content best practices per platform to share with creative partners
• Partner with editorial team to draft corresponding social copy for each asset
• Collaborate with influencer team on creative execution on branded campaigns and identify potential creators to work with for paid opportunities
• Gather and maintain a library of externally generated assets that fit Hourglass brand guidelines and could be repurposed for use on owned channels
• Oversee publishing and community management across all social channels, with the goal to increase engagement and grow the overall Hourglass social communities
• Support internal social shoo…