Senior Director, Marketing APAC

HOURGLASS COSMETICS — Senior Director, Marketing APAC(Hybrid Role)

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.

Based in Sydney, Australia, this exciting leadership role will be responsible for Marketing in the APAC region, leading 360 initiatives across marketing channels. This role will spearhead the strategic development and execution of fully integrated marketing campaigns that elevate brand equity, drive consumer engagement, and accelerate growth across channels – overseeing brand based marketing, social, influencer, talent, PR and creative copy. A core part of the role will be managing marketing strategy across key retailers in APAC, cohesively aligning efficiencies, clear messaging and execution.  In addition this role will be collaborating with key business units in the global team on the strategic and successful development of Go-To-Market strategies and world class execution of campaigns - ensuring maximum impact, efficiency, and alignment across marketing functions.

The ideal candidate is a luxury brand builder and strategic thinker with a deep understanding of the industry, customer behavior and trends.  Experience working with teams in Asia and cultural understanding is highly regarded. Proven examples leading brand marketing, integrated campaigns, media planning and communications at a high-growth luxury brand or advertising/marketing agency is preferred. This position requires an excellent cross-functional leader with experience managing integrated teams with a hands-on approach. Must be highly organized, with superior communication skills and confidence in managing varying levels of stakeholders. The ideal candidate will bring strategic and creative solutions to the organization and excel at successfully bringing them to life.

WHAT YOU DO

• Lead the APAC integrated marketing strategy across owned, earned, and paid channels to ensure cohesive brand storytelling and world-class campaign execution
• Oversee the development and successful execution of 360° campaigns from creation through multi-channel roll-out plans – driving best-in-class activations
• Drive successful implementation of marketing plans, providing strategic direction for each market in APAC, working in conjunction with the local marketing teams, including content approach, messaging, timing and creative execution
• Partner with Creative, Product Development, VM, Digital and Sales teams to align on go-to-market plans and ensure consistency across all consumer touchpoints
• Collaborate closely with global marketing team on strategic plans, launches and events to ensure brand consistency in the APAC region.
• Work closely with and steer local marketing teams to ensure elevated execution of strategic plans, launches and events, and cohesiveness across the region.
• Spearhead high impact/celebrity talent approach for campaigns, leading negotiations, contracts and ongoing management with talent to execute on agreed deliverables
• Provide strategic brand marketing support to key APAC retail partners, including leading seasonal market meetings and key event activations in partnership with Retail Marketing team<…