Growth Marketing Analyst - CRM & Automation (B2B)

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we’re revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Growth Marketing Analyst - CRM & Automation (B2B) in our Marketing area in Brazil! This is a Remote – Brazil position, meaning you can work from anywhere within the country. Please note that this role is only open to candidates in Brazil.

Wellz is Wellhub’s emotional health program — and one of the largest mental wellness platforms in Brazil. With a unique approach, Wellz connects employees at partner companies to qualified psychologists for individual therapy sessions, alongside on-demand content for continuous mental health care.

This is a highly cross-functional and hands-on role, combining strategic thinking with execution excellence. You will own the B2B CRM engine, including campaign planning, lifecycle automation, lead scoring frameworks, and demand generation initiatives, building scalable foundations to support our next stage of growth.

YOUR IMPACT

• Own the B2B CRM campaign calendar, leading the ideation, prioritization, and execution of lifecycle initiatives aligned with commercial, product, and customer success objectives.
• Design and optimize automated lifecycle programs, including awareness, consideration, conversion and lead nurturing strategies.
• Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions to improve qualification, personalization, and business impact.
• Create high-performing CRM communications end-to-end, from messaging strategy and email copywriting to designing in templates, campaign setup, execution, and optimization.
• Collaborate with cross-functional teams such as Product Marketing, Sales and Commercial, to ensure marketing automation aligns with overall business goals and sales requirements.
• Plan and coordinate webinars and partnership initiatives as part of the broader B2B demand generation strategy.
• Develop marketing assets including landing pages and email templates to support demand generation efforts.
• Report and monitor CRM metrics via spreadsheets and recurring reports, translating data into actionable insights.
• Continuously experiment with new approaches, leveraging AI tools, automation opportunities, and testing frameworks to improve scalability, efficiency, and customer experience.
• Update and organize project documentation, sharing lessons learned from campaigns with stakeholders to support continuous improvement.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• A marketing professional with experience in CRM, lifecycle marketing, growth marketing, or marketing automation w…